How Crowd Technology is Changing Business & Innovation + Examples

As a technology enthusiast and business marketer, I have been fascinated by the rapid evolution of crowd technology in recent years. From crowdsourcing to crowdfunding, the impact of crowd technology on businesses and industries cannot be ignored. In this blog post, I will explore the history, benefits, challenges, and future of crowd technology, as well as its applications in various industries.

What is Crowd Technology?

Crowd technology refers to the use of collective intelligence, often facilitated by digital platforms, to solve problems or innovate. It involves harnessing the power of crowds to achieve specific goals or objectives, such as developing new products, improving existing services, or solving complex challenges. Crowd technology can take many different forms, including crowdsourcing, crowdfunding, and open innovation.

Crowdsourcing involves outsourcing tasks or projects to a large and diverse group of people

Crowdfunding involves raising funds from a large number of people to support a specific project or venture.

Open innovation, on the other hand, involves collaborating with external partners, such as customers or suppliers, to develop new ideas or products.

Crowdsourcing vs Crowdfunding

While crowdsourcing and crowdfunding are often used interchangeably, they are distinct concepts with different goals and outcomes. Crowdsourcing is focused on solving problems or completing tasks, while crowdfunding is focused on raising funds for a specific project or venture. Crowdsourcing is often open to anyone with the relevant skills or expertise, while crowdfunding is typically limited to supporters or investors who are interested in the project or venture.

Crowdsourcing is not just about raising money or creating products, it’s about creating a community of engaged supporters.

Brian Meece

The History of Crowd Technology

Crowd technology has roots in the early forms of crowdsourcing, such as the Oxford English Dictionary project in the 19th century. However, it was not until the advent of the internet that crowd technology truly took off. In the early 2000s, platforms like Wikipedia and Linux showed the power of crowdsourcing in creating a free, collaborative encyclopedia and an open-source operating system, respectively. Crowdfunding platforms like Kickstarter and Indiegogo emerged in the late 2000s, allowing entrepreneurs and creatives to raise funds from the crowd for their projects.

How Crowd Technology is Changing the Business Landscape

Crowd technology is disrupting traditional business models and changing the way companies innovate and operate. Crowdsourcing allows businesses to tap into a diverse pool of talent and ideas, often at a lower cost than traditional hiring or outsourcing.

Crowdfunding enables startups and small businesses to raise funds without relying on traditional investors or loans. Both crowdsourcing and crowdfunding also provide valuable feedback and validation for businesses and startups, helping them refine their products or services.

With Open innovation, companies are no longer relying solely on their internal resources to drive innovation and growth. Instead, they are turning to external sources, such as customers, suppliers, and even competitors, to generate new ideas and solutions. By tapping into the collective wisdom of a diverse group of stakeholders, companies are able to create products and services that better meet the needs of their customers. Open innovation also allows companies to reduce the costs and risks associated with R&D, as they can share the burden of innovation with others.

The Benefits of Crowd Technology

Crowd technology, including crowdsourcing and crowdfunding, has revolutionized the way businesses engage with their communities. By tapping into the collective intelligence of their audiences, companies can access a wealth of expertise and perspectives, leading to more innovative solutions. Crowdfunding also enables startups and small businesses to raise funds easily, while both crowdsourcing and crowdfunding can help businesses build a loyal community of supporters invested in their success. The benefits of crowd technology are numerous, making it an essential tool for businesses looking to engage with their audiences and grow their brand.

Benefits of crowd technology include:

  • Access to a wide range of expertise and perspectives
  • More innovative solutions
  • Quick and easy fundraising for startups and small businesses
  • Building a loyal community of supporters
  • Increased brand awareness and engagement

The Challenges of Crowd Technology

While the benefits of crowd technology are significant, there are also challenges to consider. Crowdsourcing can be time-consuming and require careful management to ensure quality and consistency of work. Crowdfunding can be competitive and require a compelling pitch to stand out from the crowd. Both crowdsourcing and crowdfunding also require a level of transparency and trust, as participants need to feel that their contributions are valued and will be used effectively.

5 Examples of Companies using Crowd Technology

There are many examples of successful crowd technology in various industries. We will explore the Top 5:

1. Waze

Waze is a GPS navigation software that uses crowd sourcing technology to provide real-time traffic updates and route suggestions to drivers. The app collects data from its users, including information on traffic congestion, accidents, and road closures, and combines it with mapping data to provide users with the most up-to-date information about their route.

Waze’s crowd sourcing technology allows it to provide more accurate and relevant information than traditional GPS systems. Since its launch in 2006, Waze has grown to over 140 million users in more than 185 countries, making it one of the largest crowd sourcing platforms in the world.

Waze Crowd Technology

2. Kickstarter

Kickstarter is a popular crowdfunding platform that uses crowd technology to connect creators with backers who are passionate about their projects. Kickstarter’s success is due in large part to its ability to leverage the power of the crowd to fund creative ideas, from art and music to technology and design. Kickstarter’s platform allows creators to showcase their projects and connect with backers who are interested in supporting them. Backers can contribute varying amounts of money to help fund projects, and they receive rewards in return for their support, such as early access to products or limited edition items.

Kickstarter’s crowd technology has changed the way in which creative projects are funded, allowing creators to bypass traditional gatekeepers and connect directly with their audience. By using the power of the crowd, Kickstarter has helped launch countless successful projects, from innovative gadgets to award-winning films. This has given independent creators more control over their work and has created new opportunities for innovation in the creative industries.

3. Threadless

Threadless is an e-commerce website that uses crowdsourcing to create and sell unique t-shirt designs. The company’s business model relies on the community to submit and vote on designs, with the most popular designs being produced and sold on the website. This approach allows Threadless to offer a vast selection of designs that reflect the interests and tastes of its customers.

The company has an active forum where users can share feedback, ideas, and designs, and participate in challenges and contests. These initiatives help to foster a sense of community and collaboration, and allow Threadless to tap into the creativity and expertise of its users.

4. Kaggle

Kaggle is a platform that connects data scientists and machine learning enthusiasts from around the world to solve complex problems. Kaggle hosts competitions where companies and organizations can post their data and problem statements, and participants can submit solutions and compete for prizes.

Kaggle also offers a community forum where participants can share their ideas and collaborate on projects. By tapping into the collective intelligence of its community, Kaggle is able to produce innovative solutions to real-world problems in a cost-effective and timely manner. In addition, Kaggle provides a platform for participants to showcase their skills and build their professional network.

5. Fiverr

Fiverr is a freelance platform that connects businesses and individuals with freelancers who offer a wide range of services. The platform uses crowd technology to enable collaboration between freelancers and clients from all over the world. Fiverr’s rating system allows clients to rate the quality of work provided by freelancers, and this feedback helps to build a community of trusted and reliable freelancers.

This use of crowd technology has enabled Fiverr to create a thriving and diverse community of freelancers and clients, making it one of the most successful online marketplaces.

Future of Crowd Technology

The future of crowd technology is exciting and full of possibilities. As technology continues to evolve, we can expect to see more sophisticated platforms and tools for crowdsourcing and crowdfunding. We may also see a convergence of these concepts, as businesses use crowdsourcing to validate and refine their crowdfunding campaigns. Additionally, we can expect to see crowd technology expand into new industries and applications, from healthcare to education to government.

Crowd Technology in Health Care

Crowd technology has tremendous potential in the healthcare industry. Crowdsourcing can be used to collect data from patients and healthcare providers to identify patterns and improve treatment plans. Crowdfunding can help raise funds for medical research and development of new treatments. Open innovation can lead to collaboration between researchers, clinicians, and patients to develop innovative solutions to complex medical problems.

Several successful examples of crowd technology in healthcare include the development of a low-cost prosthetic hand using 3D printing and crowdsourced data analysis to predict and prevent medical emergencies.

Crowd Technology in Education

Crowd technology has the potential to revolutionize the education industry by allowing for increased collaboration and knowledge sharing. Online platforms enable students to connect with peers and experts from around the world, creating a diverse and inclusive learning environment. Crowdsourcing can also be used to develop innovative teaching resources and curricula, as well as to conduct research and analyze data.

With the rise of remote learning, crowd technology is becoming increasingly important in ensuring that students have access to quality education regardless of their location.

Crowd Technology in Government

Crowd technology has the potential to transform government operations and decision-making processes. It can provide a platform for citizens to express their opinions and ideas, enabling policymakers to make more informed decisions. Crowdsourcing can also be used to collect data and feedback, leading to more accurate and efficient policy-making. Successful examples include the use of crowdsourcing to identify and address infrastructure issues, as well as to develop innovative solutions for public services.

In government, crowd technology can foster transparency and accountability, ultimately leading to more effective and responsive governance.


In conclusion, crowd technology is changing the way businesses innovate and operate. Crowdsourcing and crowdfunding provide valuable opportunities for businesses to access diverse talent, generate new ideas, and raise funds. While there are challenges to consider, the benefits of crowd technology are significant and should not be ignored. As we look to the future, we can expect to see crowd technology continue to expand and evolve, transforming industries and creating new opportunities for innovation and collaboration.