Examples of Companies Boosting Their Business with Freelancer
As businesses grow and the need for additional support arises, employers are often faced with the decision to hire either a freelancer or an employee. While both options have their benefits, there has been a long-standing debate over which is better for businesses. In this article, we will explore the advantages of hiring freelancers over employees, the advantages of hiring employees over freelancers, and a case study on how one company boosted their business with freelance platforms.
The Debate of Freelancer vs Employee
The debate of freelancer vs employee has been ongoing for years, with both options having their own advantages and disadvantages. Here are some key points to consider:
- Hiring an employee provides a sense of stability and loyalty to the company.
- Employers have more control over their employees and can dictate their responsibilities and work hours.
- Hiring a freelancer provides employers with more flexibility and cost-effectiveness.
- Freelancers can be hired on a project-by-project basis, eliminating the need for long-term commitments and overhead expenses.
Advantages of Hiring Freelancers Over Employees
There are several advantages to hiring freelancers over employees. One of the most significant advantages is cost-effectiveness. Freelancers are typically paid on a project-by-project basis, eliminating the need for overhead expenses such as benefits and office space. Additionally, freelancers are often more experienced and specialized in their fields, providing businesses with a higher level of expertise.
Another advantage of hiring freelancers is flexibility. Freelancers can be hired on a project-by-project basis, allowing businesses to tailor their needs to their specific projects. This eliminates the need for long-term commitments and reduces the risk of overhead expenses. Additionally, freelancers are often available for short-term projects, allowing businesses to complete projects quickly and efficiently.
Finally, hiring freelancers provides businesses with a wider range of talent. Freelancers can be hired from all over the world, allowing businesses to tap into a global pool of talent. This provides businesses with access to a diverse set of skills and experiences that may not be available locally.

Source: Upwork
Advantages of Hiring Employees Over Freelancers
While there are several advantages to hiring freelancers, there are also advantages to hiring employees. One of the most significant advantages is loyalty. Employees are often more committed to their employers and are more likely to stay with a company for a longer period of time. This provides businesses with a sense of stability and continuity.
Additionally, employees are often more invested in the success of the company since they are a part of it. Some other benefits of hiring an employee include:
- Access to a wider range of skills: Employees can be trained and groomed to work in your specific industry or niche. They can also be cross-trained in different areas of your business.
- Consistent availability: Employees work set schedules, which makes it easier to plan and schedule projects.
- Better communication: Communication with employees is often smoother since they are physically present in the office.
Another advantage of hiring employees is control. Employers have more control over their employees and can dictate their responsibilities and work hours. This provides businesses with a higher level of consistency and quality control. Additionally, employees are often more invested in the success of the company, providing businesses with a higher level of dedication and motivation.
Finally, hiring employees provides businesses with a sense of community. Employees often work together in a shared office space, providing businesses with a cohesive workforce. This allows for easier communication and collaboration, which can lead to increased productivity and creativity.
Examples of Companies Boosting Their Business with Freelancer
Many companies have successfully integrated freelancers into their business operations, reaping the benefits of increased efficiency, creativity, and innovation. Here are our top 3 companies:
1. Nintendo
Nintendo is a major player in the video game industry and has a long-standing tradition of utilizing freelancers to develop games and software, with a focus on fostering creativity and innovation. One of the key benefits of using freelancers is the ability to access a wider range of skills and expertise, which can be crucial in the highly competitive video game industry.
Nintendo has a dedicated team of in-house developers, but they also rely on freelancers to supplement their workforce and bring fresh ideas to the table. By working with freelancers, Nintendo can tap into specialized skills that may not be available in-house, such as music composition or art design. This approach also allows the company to be more flexible and cost-effective in their hiring practices.
Overall, Nintendo’s use of freelancers has played a significant role in their success over the years. By balancing the benefits of both in-house and freelance talent, the company has been able to consistently produce high-quality games and software that resonate with audiences around the world.
2. Meta (former Facebook)
Meta (formerly Facebook) has been a pioneer in implementing freelancers to their business operation, which has contributed to their success in the highly competitive social media industry. By hiring freelancers, Meta has been able to access a wider range of skills and expertise and bring fresh ideas to the table. This approach also allows the company to be more flexible and cost-effective in their hiring practices, which is especially important in an industry that is constantly evolving.
Freelancers working for Meta have the opportunity to work on a variety of projects, including social media campaigns, content creation, and website development, among others. Additionally, freelancers working for Meta have the opportunity to work remotely, which provides them with greater flexibility and work-life balance.
3. BBC Worldwide
BBC Worldwide, the commercial arm of the BBC, has successfully integrated freelancers into their business operations. The company has been using freelancers for a variety of roles, ranging from promo producers to writers and editors. BBC Worldwide employs approximately 750 staff and many more freelancers. These freelancers provide the company with a flexible workforce, allowing them to access a wider range of skills and expertise without the overhead costs of permanent employees.
The use of freelancers has proved to be a cost-effective and beneficial option for BBC Worldwide. Not only does it provide the company with access to a larger talent pool, but it also allows for greater flexibility in terms of project timelines and workload. Additionally, freelancers can bring fresh perspectives and ideas to the company, helping to keep their content and marketing strategies up-to-date and relevant.
Overall, the integration of freelancers into their business operations has been a successful and positive move for BBC Worldwide. By utilising the skills and expertise of freelancers, the company has been able to remain competitive and innovative in a constantly changing market.
Conclusion: Which is Better for Your Business, a Freelancer or an Employee?
In conclusion, the decision to hire a freelancer or an employee ultimately depends on the needs of your business. Freelancers provide businesses with more flexibility and cost-effectiveness, while employees provide businesses with a higher level of stability and control. Additionally, the decision may depend on the specific project or task at hand.
However, with the rise of freelance platforms, businesses now have access to a wider range of talent than ever before. By utilizing freelance platforms, businesses can find the right freelancer for their specific needs, providing them with the flexibility, cost-effectiveness, and expertise they need to grow their business.
So, whether you decide to hire a freelancer or an employee, the key is to find the right fit for your business needs. With the right team in place, your business can achieve its goals and reach new heights.